Social Media and AI: A Weekly Roundup


This week's social media buzz centers around new features and rising stars. Threads, the Instagram competitor, is testing a multi-column view, while Bluesky, another Twitter alternative, is adding features and attracting users.  Meanwhile, established platforms like Instagram and TikTok are announcing ways to empower creators and combat misinformation with AI tools.

On the AI front, Google is heavily integrating AI into its search engine and summaries, while also offering new resources to help users with crafting effective AI prompts.  The battle of the AI search engines heats up with Perplexity emerging as a competitor to Google.  Finally, we explore a new concept - the Personal Engagement Environment (PEE) - as a way to manage your online presence in a post-Twitter world.

Audio app Airchat probably isn't worth the hype
There's a new app in town, according to Wired and Bloomberg, if you consider Silicon Valley a town. A by-invitation-only audio-based app called Airchat is reportedly being "hyped in tech circles," with invites making the rounds among the Valley's top brass. The app combines elements of X (formerly Twitter) and voice notes, with a main feed populated...
13 Social Media Metrics That Matter Most to Your Business
How do you track and monitor the success of your social media efforts? Want to know the key metrics that can tell you if your social media strategy is effective? Brafton share the social media metrics you should keep your eye on in this infographic. Here’s what makes their list: Impressions Reach Post likes or favourites Comments Clicks Mentions...
How to get started with Meta AI in Facebook, Instagram, and more
It's easier than you think - even if image generation is a little slow.
Google releases two new free resources to help you optimize your AI prompts
This AI prompt formula should ease your AI prompting woes.
Blog Design Tips: 18 Steps to Create High-Converting Blog Posts
Are you looking for ways to increase your blog conversion rate? Want to know the ideal layout your blog posts should follow? Spiralytics share their essential blog design features in this infographic. Here are the features they recommend: Headline Byline and Date Banner Content Text Break CTA below the post Author Box Related Posts Comments...
How to turn off recommendation algorithms on the main social media platforms
The European Union’s Digital Services Act (DSA) aims to ensure that digital services take responsibility for the content they stream, store and distribute. The new legislation will make democratic values, such as individual rights, more effective in the information environment.  The transitional period of the Digital Services Act ended on 17 February...
Instagram promises to amplify smaller creators
Instagram is apparently making strides towards amplifying smaller creators on the platform. Head of Instagram Adam Mosseri announced in an Instagram Reel that the company is working to help smaller creators get more reach on the app, primarily by making changes to how they rank recommendations. "Historically, if I'm honest, I don't think Instagram has...
You came back to Threads. Here's how it can keep you.
The story so far: In July 2023, the Instagram-based app Threads exploded with a burst of enthusiasm from users desperate to flee Elon Musk's X, the app formerly known as Twitter. That faded in the first few months, when the number of daily active users (DAUs) halved. Still, Team Threads was working diligently to add many of the features a disgruntled...
15 of the Best SEO Blogs You Should Follow for Higher Google Rankings
Are you trying to learn about SEO to get your website higher up on Google? Want to know the SEO blogs and resources you should read and learn from? We share 15 of the best SEO blogs you should follow in this infographic. Here’s who makes the list: The Moz Blog Neil Patel Search Engine Land Search Engine Journal Search Engine Roundtable SEMrush...
TikTok's AI-generated content is getting watermarked
TikTok is taking another stab at curbing the rise of AI-generated misinformation taking over social media platforms, as it announces a new way its watermarking (or labelling) AI.The platform announced today that it is joining the Adobe-led Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity (C2PA), a nonprofit-backed...
Bluesky will soon add DMs and videos
Decentralized social media platform Bluesky has already racked up some big accomplishments. It's a rare example of a Twitter / X-competitor that has found success. Most other competitors, aside from the Meta-backed Threads, have since-closed up shop. In addition, Bluesky was able to rack up more than 3 million sign-ups during a period where users could...
How to use Instagram's 'Reveal' sticker
Instagram has added a bunch of new features for Stories, offering users new ways to share posts, photos, and videos with their followers. The latest additions to the app's roster of tools include some that are interactive, like "Reveal": a way to post a hidden, blurred story that will only reveal itself once a follower sends a DM. This could be a fun...
Say hello to PEE - your Personal Engagement Environment
Martin Weller, The Ed Techie, May 13, 2024 Martin Weller reflects on "a way to think about post-Twitter life," bringing us the personal engagement environment, a nod back to the personal learning environment (PLE), where "you may have a main platform (eg blog), a work focused one eg LinkedIn, a personal...
Google is redesigning its search engine — and it’s AI all the way down
David Pierce, The Verge, May 15, 2024 During the playoffs I like to keep track of the scores, so I do a search. P{roblem is, there are four games, but Google only displays three results. It's so frustrating. I have to scroll way down to get a link to the actual website that displays all the scores. If Google...
The best AI search engines of 2024: Google, Perplexity, and more
AI can optimize your search experience, and getting started is free and easy.
Elon Musk's Twitter now officially has a new URL
Twitter became X months ago, but now Twitter.com is also officially X.com. The URL change cements Elon Musk's rebranding of the social media app since his takeover. In July of last year, Twitter officially shed its iconic bird logo and its name, with X replacing it all.Now, anyone typing the original Twitter URL will be redirected to X.com. The platform...
Threads is testing new multi-column feature that will make it so much better
Threads is nice and all, but wouldn't it be cool if we could, you know, organize the posts in some meaningful way?Worry not, a better way to tread through Threads (sorry) may be coming. Meta CEO Mark Zuckerberg shared an upcoming feature, currently in testing: multi-column view. Those of you who remember TweetDeck, one of the best third-party Twitter...
Google's AI Overviews are getting ads soon
Google's AI Overviews, a recently launched feature that provides AI-written summaries for certain queries, is soon getting ads. We knew the AI Overviews would get advertisements in some form from the get go, but now Google shared more details about how this will look. In a blog post Tuesday, Google explained that it will "soon" start "testing Search...
TikTok just announced a bunch of new AI tools for advertising
TikTok is dipping its toes further into the AI space, introducing a new creative suite to help brands put together AI-generated ads. It's called TikTok Symphony, described by the company in a blog post as a means for "supercharging productivity to help brands create at scale." The most notable tool is an AI video-generator that can generate TikTok videos...
8 Tips to Get More Social Media Followers
Are you looking for ways to grow your presence on social media? Want to know what makes interesting accounts follow you? We share 8 tips to get more social media followers in this infographic. Here are the key points: Follow legitimate, relevant accounts Have something to show & share Be active & engaged Post opinions, data & news...

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